This evolution of the Alzheimers Australia logo and brand (the old logo is in the upper left corner) that I found over on Brand New struck me this morning. The bold, simple type and strong teal/black color combo are quite effective. The fact that the logo itself can also serve as a number of different taglines is clever, and some of the additional graphics are quite energizing, the fist/heart in particular. It did just occur to me, however, that it’s a bit reminiscent of the Livestrong identity, but better, I think.
