Wouldn’t it be great if we all did these ten things all the time?
Archive for October, 2011
This evolution of the Alzheimers Australia logo and brand (the old logo is in the upper left corner) that I found over on Brand New struck me this morning. The bold, simple type and strong teal/black color combo are quite effective. The fact that the logo itself can also serve as a number of different taglines is clever, and some of the additional graphics are quite energizing, the fist/heart in particular. It did just occur to me, however, that it’s a bit reminiscent of the Livestrong identity, but better, I think.
We’ve spent a ton of time looking at fonts lately for the three logos we’ve been working on. You’d think I’d be thoroughly sick of fonts of all kinds, but instead I’m just that much more aware of how striking and beautiful simple letters and words can be. This font is Centrale Sans from Typedepot, and I’m loving it right now. That “g” is to die for!
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” Steve Jobs 1955 – 2011
To be honest, I’m not a huge fan of Halloween, but I wanted to give this month’s calendar a bit of a spooky feel – not too spooky, of course – just a hint of Halloween is enough for me. October, to me, is about fall really settling in: the leaves are falling in earnest, the mornings are crisp cool, and it gets dark at an earlier hour (making bedtime much easier, I might add). I chose an owl, because, well, owls are kind of cool. They’re just a little bit spooky and a lot interesting, which made designing this month’s calendar a real hoot (no pun intended)!
The ideas, images and ink for the month are:
ideas fall settles in
images moon shadows across the yard
ink iridescent silver screen, dark night indigo
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